Our Team

Leadership

The people building Auric Analytics

Auric is led by a Founder who has spent two decades inside the analytics functions of Fortune 500 organizations — with an Advisory Council of senior operators extending the firm’s reach.

Founder

Alana M. George

Founder

Alana M. George brings two decades of senior analytics leadership — building practices that connect data to decisions across predictive modeling, attribution architecture, and AI-augmented workflow design. She has advised CMOs managing $1B+ in annual media spend and built first-measurement infrastructure for organizations starting from zero. As Founder, she sets Auric’s direction — and the gold standard for every engagement.

MBA, Finance Concentration — Wake Forest University, Babcock School of Management
BA, Marketing Management — Johnson & Wales University

Advisory Council

Guided by experience

Our advisory council provides strategic guidance, industry connections, and seasoned perspective — extending Auric’s reach and credibility across the industries we serve.

David Stachurski

Advisor — Advanced Analytics & Risk

David is an analytics executive with 20+ years leading high-performance teams across Fortune 10 to mid-market organizations. Currently Head of Loss Forecasting at Barclays, he has built global analytics teams spanning the US, UK, and India. He advises Auric on predictive modeling, advanced analytics methodology, and the rigor required to scale analytical practices across complex organizations.

Thomas Mitchell

Advisor — Strategy & Growth

Thomas brings decades of executive leadership across corporate strategy and organizational development. He advises Auric on firm growth strategy, partnership development, and the long-term positioning that ensures the firm scales with intention and discipline.

Judy Jackson

Advisor — Stakeholder Relations

Judy brings extensive experience in business operations, community engagement, and organizational leadership. She advises Auric on stakeholder communications, brand trust, and the relationship-driven strategies that build lasting client partnerships across sectors.

Arun Kumar

Advisor — Data, AI & Transformation

Arun is a global data and AI leader whose career spans senior executive roles at Material, Hero Digital, Wunderman Thompson, and Razorfish/Publicis. A former Chief Data Officer and EVP of Data, Insights & AI — and a published author — he advises Auric on AI strategy, data transformation at scale, and embedding analytics as a growth driver.

Jenny Kim

Advisor — Marketing Science & Performance

Jenny brings nearly two decades in marketing science, media analytics, and data-driven leadership across brands including Under Armour, L’Oréal, The Clorox Company, IBM, MetLife, and American Express — via Omnicom Media Group, OMD, Ogilvy, and Dentsu. A former Head of Marketing at Soko Glam and a former business owner herself, she advises Auric on connecting data infrastructure to real business outcomes.

Operations

The team behind every engagement

Operational depth and financial discipline ensure every Auric engagement runs with precision — from intake through delivery.

Shurlon Peart

VP of Operations

Shurlon brings over 20 years of experience advising Fortune 500 organizations on financial, operational, and strategic risk at JPMorgan Chase and PricewaterhouseCoopers. He launched his career on Wall Street through the Bank of New York’s management program and has since built a track record spanning compliance, regulatory operations, and process optimization across global enterprises. At Auric, he oversees delivery operations, vendor management, and the operational infrastructure that ensures every engagement runs with precision.

Kimbah Virginie

VP of Finance

Kimbah brings deep expertise in financial management, budgeting, and operational finance to Auric Analytics. She oversees the firm’s financial planning, cash flow management, and fiscal strategy — ensuring every engagement and internal investment is grounded in sound financial discipline. Her attention to detail and strategic financial perspective help Auric scale sustainably while maintaining the operational rigor the firm was built on.

How we work — and why it matters

Rigor without hierarchy

We bring the same standard of analytical thinking to a 10-person startup that we’d bring to a Fortune 500 engagement. The size of the org doesn’t change the quality of the work.

Clarity over complexity

Our job isn’t to impress you with methodology — it’s to give you something you can act on. Every deliverable is built to be understood and used, not filed away.

Built to scale

We don’t build one-off solutions. Every foundation we lay is designed to grow with your organization — so the work we do today doesn’t become technical debt tomorrow.